HubSpot AI

HubSpot AI (branded as Breeze) infuses AI capabilities across HubSpot's CRM, marketing, sales, and service hubs. It helps teams generate content, automate workflows, and extract insights without leaving the platform they already use.

• Breeze Copilot — A conversational AI assistant accessible from any HubSpot page for drafting content, summarizing records, and answering questions
• Content generation — AI-powered blog post writer, email composer, social media caption generator, and landing page creator
• Predictive lead scoring — Automatically score leads based on likelihood to convert using historical CRM data
• Conversation intelligence — Transcribe and analyze sales calls with AI-generated summaries and coaching insights
• Breeze Agents — Pre-built AI agents for customer support, content creation, social media, and prospecting

Marketing teams use Breeze to draft campaigns and blog posts. Sales reps get AI-written email suggestions based on deal context. Service teams deploy AI chatbots that answer customer questions from the knowledge base.

HubSpot's AI advantage is accessibility — features work out of the box for existing users. Visit hubspot.com.

1. Sign up or log in at hubspot.com
2. AI availability by plan:
   • Free CRM — Limited Breeze Copilot access, basic AI email generation
   • Starter ($20/mo) — Content generation, AI chatbot
   • Professional ($890/mo) — Full Breeze Copilot, predictive scoring, conversation intelligence, Breeze Agents
   • Enterprise ($3,600/mo) — Advanced AI features, custom scoring models, advanced Breeze Agents
3. Activate AI features — Navigate to Settings > AI and enable Breeze Copilot and other AI tools
4. Use Breeze Copilot — Click the Breeze icon anywhere in HubSpot to draft emails, summarize contacts, generate reports, or get answers
5. Deploy Breeze Agents — Set up AI agents for customer support or prospecting from the Breeze section