Instantly AI

Instantly AI

AI cold email automation

Sales & Marketing Application

What it's used for

Instantly AI is a cold email automation platform built for high-volume outreach with best-in-class deliverability. It solves the biggest challenge in cold email: getting into the inbox instead of spam.

  • Email warmup — AI-driven warmup network that builds sender reputation across your domains automatically
  • Inbox rotation — Distribute sends across multiple email accounts to maintain deliverability at scale
  • AI email writer — Generate and test email variations with AI-powered copy suggestions
  • Smart scheduling — AI optimizes send times based on recipient timezone and engagement patterns
  • B2B lead database — Access 160M+ contacts for prospecting directly within the platform
  • Unibox — Unified inbox to manage replies from all sending accounts in one place

Sales agencies managing outreach for multiple clients rely on Instantly for multi-account management. B2B startups use it for founder-led sales at scale. Growth teams run A/B tests on messaging across thousands of prospects.

Instantly's focus on deliverability infrastructure sets it apart from general email tools. Learn more at instantly.ai.

Getting started

  1. Sign up at instantly.ai
  2. Choose your plan:
    • Growth ($30/mo) — 1,000 uploaded contacts, 5,000 emails/month, email warmup
    • Hypergrowth ($77.6/mo) — 25,000 contacts, 75,000 emails/month, A/B testing
    • Light Speed ($286.3/mo) — 500,000 contacts, 500,000 emails/month, global block list
  3. Connect email accounts — Link your Google Workspace or SMTP sending accounts (recommended: 2-3 per domain)
  4. Enable warmup — Turn on email warmup and let it run for 2-3 weeks minimum before launching campaigns
  5. Upload leads — Import your lead list via CSV or from the built-in database
  6. Create a campaign — Write your email sequence (or use the AI writer), set sending limits, and launch
  7. Monitor from Unibox — Track opens, replies, and manage conversations
Tip: Always warm up new domains for 14+ days. Use separate domains from your main company domain (e.g., company-mail.com) to protect your primary domain reputation.

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