Copy.ai

Copy.ai

AI copywriting workflows

Writing Application

What it's used for

Copy.ai is an AI-powered platform designed to automate go-to-market workflows, combining content generation with workflow automation to help sales and marketing teams operate more efficiently. It goes beyond simple copywriting to offer full workflow pipelines that can enrich leads, personalize outreach, and generate content at scale.

  • Sales outreach — generate personalized cold emails, LinkedIn messages, and follow-up sequences based on prospect data
  • Content creation — write blog posts, social media copy, product descriptions, ad copy, and email campaigns
  • Workflow automation — build multi-step AI pipelines that pull data, process it, and generate outputs automatically
  • Lead enrichment — research companies and contacts to create targeted, relevant messaging
  • Brand voice — configure tone and style guidelines so all outputs match your brand standards

B2B sales teams and growth marketers get the most value from Copy.ai because it combines content generation with data enrichment and automation — you can go from a list of target companies to fully personalized outreach sequences without manual research. Marketing teams use it for high-volume content production with consistent brand voice.

Copy.ai integrates with CRMs like Salesforce and HubSpot, plus tools like Zapier, Slack, and Google Sheets to fit into existing sales and marketing tech stacks.

Getting started

  1. Sign up for free at copy.ai with your email or Google account.
  2. Choose a plan:
    • Free: 2,000 words in chat, limited workflow runs
    • Starter ($49/mo): Unlimited chat words, 200 workflow credits/mo, brand voices
    • Advanced ($249/mo): 2,000 workflow credits/mo, API access, lead enrichment tools
    • Enterprise (custom pricing): Unlimited workflow credits, SSO, SOC 2, dedicated support
  3. Set up your Brand Voice: Go to Settings > Brand Voice and upload example copy or describe your brand's tone and personality.
  4. Explore Workflows: Navigate to the Workflows tab and browse pre-built templates for sales outreach, blog writing, social media, and more. Customize the steps or build your own from scratch.
  5. Connect integrations: Link your CRM, Google Sheets, or CSV data sources to power automated workflows with real prospect data.
Tip: Start with Copy.ai's pre-built Sales Email Workflow — paste in a list of company URLs, and it will research each company and generate personalized outreach emails. This is the fastest way to see the platform's unique value.

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