Clay
AI data enrichment & outreach
2 case studies
1 specialists
3 specialists
Sales & Marketing Application AI data enrichment & outreach
Used to build automated data enrichment and outreach workflows by combining 100+ data providers (Clearbit, Apollo, LinkedIn, etc.) with AI-generated personalization. Growth and sales teams use it to research prospects at scale, enrich lead lists with firmographic data, and generate hyper-personalized email opening lines.
Sign up at clay.com for a free trial with limited credits. Paid plans start at $134/mo (Starter). Build a table of leads, add enrichment columns from data providers (each with its own credit cost), and use the AI column to generate personalized content. Connect to your email tool for outreach.
Case studies
Series B B2B software company
A B2B company's outbound team was manually researching prospects — averaging 20 minutes of research per lead to write personalized outreach. They could only reach 300 prospects per week per SDR.
Built a Clay waterfall enrichment workflow: LinkedIn scrape → company data → news triggers → AI-generated personalization using 6 data points per prospect. Output fed directly into Instantly for sequenced outreach.
Throughput increased 10x to 3,000 prospects/week per SDR. Cost per prospect dropped from $8 to $0.12. Reply rate reached 4.7% (industry average: 1.2%). Qualified pipeline grew 180% in 6 months.
Enterprise sales team, 20 AEs
20 enterprise AEs were each spending 4 hours daily on account research before calls — pulling from LinkedIn, news, financials, and tech stack data manually. This was cutting into actual selling time.
Built a Clay-powered research agent that runs overnight: pulls from 8 data sources, enriches with AI summaries and talking points, and delivers a one-page brief in Slack each morning before the AE's first call.
4 hours of daily research automated per rep — 80 hours/week across the team. AE call preparation quality scores (rated by managers) improved from 6.2 to 9.1/10. Close rate on researched accounts improved 31%.
Thought leaders
Follow for insights, tutorials, and thought leadership
OpenAI
GTM Systems Lead at OpenAI, responsible for implementing AI-powered sales workflows. Transitioned OpenAI from single-source to multi-source data enrichment using Clay, more than doubling enrichment coverage from 40% to 80%. Drives consistent weekly usage across OpenAI's sales team.
Coverflex
Growth engineer at Coverflex who built a comprehensive automation system using Clay, n8n, and Postgres that generates 200+ demos per month. Created what he describes as 'an internal ZoomInfo' combining AI-powered data enrichment with workflow automation.
Clay
CEO and co-founder of Clay, the AI-powered data enrichment and outreach platform with 10k+ community members. Clay has become one of the fastest-growing tools in the modern sales tech stack with 100+ Claygencies.
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