Clay

Clay is an AI-powered data enrichment and outreach platform that combines 100+ data providers with AI personalization to help sales teams create hyper-targeted prospect lists and generate personalized outreach at scale.

• Waterfall enrichment — Automatically query multiple data providers in sequence to find the best email, phone, company info, and social profiles for each lead
• 100+ data integrations — Pull from Clearbit, Apollo, LinkedIn, Crunchbase, BuiltWith, and dozens more without separate subscriptions
• AI personalization — Use AI columns to research prospects and write personalized email opening lines based on enriched data
• Table-based workflow — Spreadsheet-like interface where each column is a data enrichment step, formula, or AI action
• CRM sync — Push enriched data and AI-generated content to HubSpot, Salesforce, or outreach tools

Growth teams use Clay to build prospect lists that are enriched and personalized before a single email is sent. Agencies manage multi-client outreach campaigns. RevOps teams automate lead scoring and routing based on enriched data.

Clay's power is in chaining data sources together — turning a company name into a fully researched, outreach-ready lead. Visit clay.com.

1. Sign up at clay.com for a free trial with limited credits
2. Choose your plan:
   • Starter ($134/mo) — 2,000 credits/month, core enrichment providers
   • Explorer ($314/mo) — 10,000 credits/month, all providers, CRM integration
   • Pro ($720/mo) — 50,000 credits/month, advanced AI features, priority support
   • Enterprise — Custom pricing, unlimited credits, dedicated support
3. Build a table — Import leads from a CSV, CRM, or build a list from scratch
4. Add enrichment columns — Choose from 100+ data providers to enrich each lead with emails, phone numbers, tech stack, funding data
5. Add an AI column — Use the AI column to research each prospect and generate personalized messaging
6. Push to outreach — Sync enriched, personalized leads to your email tool (Instantly, Smartlead, etc.) or CRM