OpenAI Sora is a text-to-video and image-to-video generation model that creates cinematic-quality videos with realistic physics, synchronized audio, and strong prompt adherence. Sora 2, released in September 2025, opened API access to all developers.
Filmmakers, advertisers, and content creators use Sora for pre-visualization, social media content, product demos, and creative exploration. The API enables developers to build video generation into their applications.
Pricing is credit-based for the consumer interface (included with ChatGPT Plus at $20/mo, more generations with Pro at $200/mo). API pricing is per-second of generated video.
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