DALL-E 3

DALL-E 3 is OpenAI's image generation model, integrated natively into ChatGPT and available via API. Its standout strengths are precise prompt following and legible text rendering — two areas where it consistently outperforms competitors. When you describe a specific composition with particular elements, positions, and text, DALL-E 3 delivers with remarkable accuracy.

• Illustrations & diagrams — generate educational graphics, infographics, and explainer visuals with accurate text labels
• Marketing visuals — create social media images, ad creatives, and promotional graphics
• Logo concepts — brainstorm logo ideas and typography treatments (DALL-E 3 handles text in images well)
• Conversational iteration — because it lives inside ChatGPT, you can refine images through natural conversation: “make the background darker,” “add a person on the left”
• Programmatic generation — use the API to generate images at scale for product catalogs, content libraries, and automated workflows

Marketers, educators, product teams, and developers use DALL-E 3 for its ease of use (just ask ChatGPT to create an image) and its superior instruction following. It is the best current model for generating images that include readable text, specific layouts, and detailed compositional requirements.

DALL-E 3 includes built-in safety features and content moderation, plus a provenance metadata system (C2PA) that tags generated images as AI-created.

1. The easiest way to use DALL-E 3 is through ChatGPT:
   • Sign in at chatgpt.com
   • A ChatGPT Plus subscription ($20/mo) provides unlimited DALL-E 3 image generation
   • Free users get limited generations
   • Simply type “Create an image of...” in any ChatGPT conversation
2. For programmatic/API access:
   • Get an API key at platform.openai.com
   • Use the Images API endpoint:

     curl https://api.openai.com/v1/images/generations \
       -H "Authorization: Bearer $OPENAI_API_KEY" \
       -d '{"model":"dall-e-3","prompt":"your prompt"}'

   • Pricing: $0.040 per standard image, $0.080 per HD image (1024x1024)
3. For Microsoft Copilot users: DALL-E 3 also powers the image generation in Microsoft Copilot (free with a Microsoft account).