AI features in Figma design
Used to add AI capabilities directly into the Figma design workflow, including generating UI layouts from text, renaming layers automatically, removing backgrounds, generating placeholder content, and searching designs semantically. Designers use it to speed up routine tasks and explore design variations without starting from scratch.
AI features are available within Figma on paid plans (Professional at $15/editor/mo and above). No separate installation needed — AI tools appear in the toolbar and right-click menus. Some features require opting in through Figma settings. Access through the Figma desktop or web app.
Case studies
Series B HR tech platform
A design team needed to explore 40 component variants for a new dashboard — cards, tables, charts, filter patterns — before committing to a direction. A standard design sprint would take 2 weeks.
Used Figma AI to generate and iterate 40 component variants from natural language descriptions. Ran a live stakeholder workshop where Figma AI generated new variants in real-time based on feedback, collapsing the iteration cycle.
2-week design sprint compressed to 1 day. 40 variants reviewed and a direction chosen before the stakeholder workshop ended. Design-to-dev handoff accelerated 65% due to cleaner component specs.
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Designer @ Independent
Designer who has integrated Adobe Firefly into her workflow, dramatically reducing time spent on asset sourcing. Demonstrates how AI image generation transforms professional design workflows by eliminating hours of stock photo searching.
AI Design Consultant @ Independent
AI design consultant helping product teams integrate AI into their design workflows. Specializes in Figma AI, AI-powered prototyping, and building design systems that leverage generative AI for rapid iteration. Bridges the gap between design thinking and AI capabilities.
Thought leaders
Follow for insights, tutorials, and thought leadership
IBM Consulting
Global Chief Design Officer at IBM Consulting, leading the integration of AI into enterprise creative workflows. Advocates for Adobe Firefly as a tool to rapidly generate imagery aligned with brand standards and democratize the creative process.
Figma
CEO and co-founder of Figma, the leading collaborative design tool. Led the introduction of AI features including Make Designs, AI-powered design generation, and auto-layout suggestions announced at Config conferences.
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